SPECIFIC is the range of cat and dog food from Dechra Veterinary products – the specialist veterinary pharmaceutical business with expertise spanning dermatology, endocrinology, cardiology, anaesthetics and analgesics, and nutrition.
We believe diet is an important part of the management of many health conditions as well as helping keep dogs and cats healthy.
Good nutrition is more than just cooking, it is about providing the right nutrients for each specific situation.
Different life stages and states of health each bring their own unique nutritional needs – and meeting those needs is what good nutrition means.
As animal healthcare specialists we understand how to make foods with the right nutrient profile – whether that’s life stage foods for healthy dogs and cats of different ages or foods designed to provide nutritional support during periods of ill health.
Most of our SPECIFIC diets are rich in marine sourced omega-3 fatty acids, from sustainable sources. We believe omega-3 is one of the most important and valuable nutrients. Omega-3 supports healthy coat and skin; helps to maintain supple joints; supports brain and eye development; boosts the immune system and promotes good cardiac health. Every day research is discovering new ways in which omega-3 can help - such as recent studies showing that it may have a role to play in the management of urinary crystals
As a pharmaceutical business we approach everything we do with care and attention to detail and our SPECIFIC foods are no exception. All products are rigorously tested before launch and are manufactured with great precision using fixed formula manufacturing, to make sure they contain exactly the right levels of nutrients time after time.
SPECIFIC foods are dedicated to vets, because we believe your vet is best placed to support you with the nutritional advice that will give the best results for your pet.
SPECIFIC is committed to a philosophy that we call the Circle of Good
We believe it is our responsibility to support the environment that produces the extraordinary ingredients that create our nutritious and healthy foods
We aim for sustainable manufacturing and distribution
We support a number of sustainability initiatives